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Privacy Policy

Privacy Policy of www.herogo.co.uk

Publish date: 6 November 2025 

Latest update: see “Latest update” shown on this page

Welcome to the Privacy Policy of www.herogo.co.uk.

This policy explains what data we collect, why we collect it, and what your rights are in relation to it.

Owner and Data Controller

HeroGo Ltd

Unit 17, 92–96 De Beauvoir Road, London, England, N1 4EN

Email: hello@herogo.co.uk

Summary

We collect Personal Data both automatically (for example, when you browse www.herogo.co.uk) and directly from you (for example, when you create an account or sign up for our newsletter).

Trusted third-party processors help us handle this information securely, including Amazon Web Services Inc., Cloudflare Inc., Google LLC, Meta Platforms Inc., and PostHog Inc.

The Data are used for:

  • Advertising
  • Analytics
  • Tag management
  • Displaying content from external platforms
  • Traffic optimisation and distribution
  • Contacting the User
  • Interaction with social networks and external platforms
  • Heat mapping and session recording
  • Content performance and A/B testing

You can manage your privacy preferences and cookies at any time.

Types of Data Collected

As detailed in iubenda’s generated policy:

  • Automatically collected: Trackers, usage data (IP address, device and browser information, page views, clicks, session statistics, region, etc.).
  • Provided by you: name, email address, postal address, and other details you enter.
  • Location data: general or approximate geographic location, subject to your device settings.

All required Data are necessary to provide our Service; optional Data are clearly indicated.

Mode and Place of Processing

Processing is carried out using secure IT systems in accordance with organisational procedures proportionate to each purpose.

Data may be handled by authorised employees or by external technical service providers appointed as processors.

Place of processing: the Owner’s offices in London (UK) and any locations where processors operate.

Transfers outside the UK or EEA are protected by appropriate safeguards such as Standard Contractual Clauses. Data are retained only as long as necessary for their purpose, after which they are deleted or anonymised.

Purposes of Processing

Personal Data are collected to:

  • deliver and improve HeroGo’s Service,
  • comply with legal obligations,
  • detect fraud or abuse, and
  • enable the functional and marketing services listed in the iubenda disclosure (Advertising, Analytics, Tag management, Infrastructure monitoring, etc.).

Detailed Information on Processing

Processing activities are performed through the third-party providers specified in the iubenda policy, including:

Meta Platforms Inc. (Facebook Pixel and Social Widgets), Google LLC (Google Analytics 4, Tag Manager, Maps Widget, Fonts), PostHog Inc. (Product Analytics and A/B Testing), Cloudflare Inc., Amazon Web Services Inc., and Functional Software Inc. (Sentry).

Each provider’s place of processing, categories of Data, and opt-out instructions appear in the iubenda-generated sections.

Legal Basis for Processing (UK & EU Users)

Processing takes place under one or more of these lawful bases:

  • performance of a contract with the User;
  • consent (for marketing or optional features);
  • compliance with legal obligations;
  • legitimate interests such as fraud prevention and service improvement.

Retention Period

Data are stored only for the duration needed for their stated purpose or as required by law.

Once expired, Data are securely deleted and rights of access, erasure or portability can no longer be exercised.

User Rights under UK GDPR / EU GDPR

You have the right to:

  • Access the Personal Data we hold about you;
  • Request rectification or erasure;
  • Restrict or object to processing;
  • Receive your data in a portable format;
  • Withdraw consent at any time (where processing relies on consent); and
  • Lodge a complaint with the Information Commissioner’s Office (ICO) or your local supervisory authority.

To exercise these rights, contact hello@herogo.co.uk. Requests are free of charge and will be handled within one month.

Cookies and Tracking Technologies

This Website uses cookies and similar technologies for analytics, functionality and marketing.

For full details and cookie-specific opt-outs, see the [Cookie Policy] linked in the site footer or iubenda banner.

Data Security

HeroGo Ltd implements appropriate technical and organisational measures to prevent unauthorised access, accidental loss or alteration of Data.

Despite these measures, no system is 100 % secure; use of the Service is at your own risk.

Children’s Data

HeroGo’s Service is intended for general audiences and not for direct use by children under 16 without parental consent.

We do not knowingly collect Data from children; any such records will be deleted upon discovery.

Legal Action and Compliance

We may disclose Data to public authorities if legally obliged or to protect our rights in legal proceedings.

Changes to this Privacy Policy

The Owner may update this Privacy Policy by posting a revised version with a new “Latest update” date. Users are encouraged to check this page regularly. Where required by law, we will seek renewed consent.

Contact

For any questions or requests regarding this policy or your personal data:

HeroGo Ltd

Unit 17, 92–96 De Beauvoir Road, London, England, N1 4EN

Email: hello@herogo.co.uk

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