If you’re a farmer, grower or supplier, you know how much good food never makes it to people’s tables. From last-minute supermarket changes to bumper crops and strict cosmetic rules... It all adds up to lost time, lost income, and lost respect for the effort that goes into growing and producing it. At HeroGo, we exist to heal that broken cycle. We partner directly with farmers and producers, small growers and B Corps to make sure great food gets its full life – fairly priced, fairly sold, and fairly shared. Whether it’s a harvest that went too well, a batch with older packaging, or stock that simply doesn’t fit supermarket standards, we’ll help you find it a home.

Why partner with HeroGo?

Recover value

When food goes unused, everyone loses. We’ll help you recover your costs and turn potential losses into reliable revenue.

Protect your products

We believe every crop, carton, and crate deserves purpose. We’ll make sure your name – and your food – reaches households that value quality and care.

Support a fairer system

By working with HeroGo, you’re helping build a food cycle that respects effort, resources, and people – where nothing and no one is left behind. We share the same goal as WRAP and the NFU: to reduce food waste, protect livelihoods, and make the British food system more sustainable for everyone.

Who We Work With

Farmers, cooperatives, food producers and brands

Had a bumper harvest? Or produce that’s a little larger, smaller, or less uniform than the supermarket standard? Maybe it has a shelf life they won’t take, an old label, or is over stock. We’ll make sure it’s used, appreciated, and paid for fairly.

Manufacturers and importers

Got products with older packaging, or excess stock after a change in demand? If it’s good food, it deserves better than being forgotten. We’ll make sure it finds a home – and value.

What We Take

We partner across every category that meets our quality standards – from fresh produce and pantry staples to dairy, drinks, and everyday essentials. We don’t just redistribute leftovers – we eliminate them for good.

80% off

Organic Bobs red mill flower

GBP30

GBP6

65% off

Almond milk unsweetened Alpro

GBP14.5

GBP5

-65% off

Spelt cakes organic

GBP6.1

GBP2

84% off

Strawberry fruit spread organic Biona

GBP19

GBP3

84% off

Wheat bran Bobs red mill

GBP19.61

GBP3

54% off

Satay spicy peanut simmer sauce organic Biona

GBP22

GBP10

How We Help

Recover your revenue

We’ll help you turn unused food into income. Less loss, more value – and a healthier system for everyone involved.

Grow your reach

Your products deserve to be seen, bought, and celebrated. We’ll bring your name into homes across the UK and connect you with conscious shoppers who care about how their food is made.

Fill out the form

Tell us a bit about your business. It only takes two minutes.

Let’s connect

We’ll get in touch to discuss your products and how we can work together.

Get set up

Once the details are sorted, we’ll handle the paperwork and get your account ready.

Start selling

Upload your items – we’ll make sure they reach the right homes, quickly and fairly.

Help

Recover Revenue. Restore Balance.