Finally. Good food that doesn’t cost the earth.

From fresh fruit and veg to cupboard essentials, we rescue produce and source food from ethical brands. Then we deliver them to your door, on your schedule, for up to 25% less than supermarket prices.

hero image
hero image

Save on your groceries

Fresh, fair, and up to 25% less than the supermarket.

hero image

Shop from your sofa

No supermarket scramble. Just a flexible subscription you can tailor with over 100 groceries.

hero image

Make a difference

We work with ethical brands, rescue good food and for every box sold, two meals go to someone in need.

Discover new products and brands

Stock up on your go-tos, then make room for a few new favorites – all sourced directly from farmers and producers who grow with care.

vegetables
Organic Jumbo Oats
vegetables
Organic Wholewheat Spaghetti
vegetables
Organic Chopped Tomatoes
vegetables
Organic Barista Oat Milk
vegetables
Organic Potato Crisps
vegetables
Organic Arrabbiata Pasta Sauce

Reimagining a broken food system

Eating well shouldn’t cost the earth – yet millions of tonnes of food never make it to our plates. Perfectly good produce is left behind because of shifting demand or superficial standards.  

grocery image

Funny shape 

A bit bigger, smaller or wonkier than expected, but still every bit as tasty. 

grocery image

Unusual colour

Nature doesn’t do uniform. Sometimes food grows its own way, and that’s okay. 

grocery image

Excess produce

If there’s a change in demand or a bumper harvest, growers can end up with too much. 

grocery image

Near its expiry date

Perfectly good to eat, and still deserves a home in someone’s kitchen. 

grocery image

The leftover cuts

Creating products creates by-products. We help every part find a purpose. 

grocery image

Quirky packaging

Bent corners, old branding, or the wrong label – the food inside is still spot on. 

We believe eating well shouldn’t cost the earth – or cost the planet. By rescuing high-quality food at the source, we make groceries more affordable, fairer, and fresher for everyone. And for every box we deliver, two meals go to someone in need – restoring balance to the food system, one delivery at a time.

Reducing Food Waste
Quick veggie pasta recipe
Quick veggie pasta recipe

This recipe is tasty, filling, and it couldn’t be quicker to make. Perfect for batch cooking lunches, or making dinner on days when you don’t have much time to cook, all you have to do is boil pasta and fry some veggies.

Balsamic brussels sprouts recipe
Balsamic brussels sprouts recipe

Fancy trying something different this Christmas? Our amazing food waste hero @lelou.lou has this incredible recipe for you. As easy to make as regular roasted brussels sprouts, it’s the addition of balsamic vinegar, honey and cranberries that really gives this dish a restaurant-quality flavour.

Zero-waste leafy pesto recipe
Zero-waste leafy pesto recipe

We’re all about fighting food waste, and we’ve found the ultimate way to use the bits of veg you’d usually throw away - pesto! Perfect for using the leafy greens on anything from cauliflower to carrots, and beetroot to turnips, it’s a great way to transform waste into something absolutely delicious.

Don't just take our word for it...

The fruit & veg quality was honestly 10/10 - Customer Feedback

The fruit & veg quality was honestly 10/10

"Omg, genuinely it was 10/10. It's very South East London. We've used all the fruit & veg already so the quality was perfect for use. The sourced brand quality was incredible, what you would find in a boujee organic shop."
I was really surprised - Customer Feedback

I was really surprised

"I was really surprised by the quantity and quality of the items in the box! The pantry items were a mix of brands that I have used before and some that I have never heard of, so it felt very artisan/ high quality to me (I'm usually a value shopper!). There were 2 or 3 items of fruit/veg that I had to look up what they were, which was quite exciting, and most of it was in good condition."
The quality is top - Customer Feedback

The quality is top

"The contents push you to try new recipes...The quality is top and I felt like it was my birthday or Christmas with this whole box of goodies."

FAQs

What is HeroGo?
Why should I shop with HeroGo?
How is HeroGo’s food different from what’s in the supermarket?
How is HeroGo different from other food loss & waste delivery services, or ugly produce delivery services?
Still have a question?Click here

Help

help iconhelp icon